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We’re just finishing up a website refresh in the studio and were inspired to share a few items that will make your site soar above the rest.

Consider how your site displays on mobile

According to Hallman Internet, the number of combined mobile and tablet users has now surpassed desktop users. Having an unfriendly site can even hamper your Google search engine rankings.

It’s certainly worth a second look to make sure your layout and content are displaying nicely on mobile devices. You can check your website’s responsiveness quickly with Designmodo’s responsive test tool.

It’s also worth mentioning that, for Wordpress users, plugins within your website’s framework should also be tested for responsiveness. For example, you may find that certain gallery image plugins do not display nicely over mobile devices.

Pro Tip: Website footers do matter! Even though it appears at the end of your website, a complete and well laid out footer adds a very professional look. Reseller Club does a great job of explaining this and highlighting some common footer elements.


At Gull’s Graphics, we take a full-minded approach to your website refresh projects. We’ll work with you to make sure the updated branding and messaging is saying exactly what you want it to say…and to the right audience.

Use your tagline to craft your content

Business News Daily explains just how important a relevant tagline is. It may take you some extra time, but it will set you miles apart from your competitors and help explain to your audience why they should do business with you and what benefits they will gain.

You can use a tagline generator to start your brainstorming session, and remember to Google your tagline to see who may already be using it.

Align with your current branding

So, you already have a logo and list of must-have’s for your website refresh?

The easiest way to tie in your current or desired branding into the website design is to create a brand guide. The guide displays your logo(s) in all variations as well as your colours (in CMYK, RGB and HEX) and the name of the typeface you use. You can also include any icons, complimentary graphics, or business-wide brand guidelines (i.e. the horizontal logo is to be used on all website headers).

Use imagery to create your digital storefront or office. These days, many businesses operate without a physical storefront so creating graphics and using photography on your website is the equivalent of hiring an interior designer for your new office space.

Post quotes or images of your employees, take visitors on a journey when they visit. GoDaddy offers some excellent suggestions on how to implement branding on your website graphics.

What Dogs Can Teach Us About Teams

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Every year in October we celebrate Small Business Week. As a new business owner, I attended as many events as I could. Among them was a keynote seminar put on by Winterdance Dogsled Tours and the Haliburton Highlands Chamber of Commerce.

This company’s home base is nestled in the beautiful hills of the Haliburton Highlands. Winterdance offers one-of-a-kind outdoor experiences. Visitors come from all over to feel the thrill of dog sledding with some of the 150 purebred Siberian Huskies that live on site. (For those who haven’t tried, I can say from experience that it’s a magical day and well worth your investment).

So, what can these loveable pups teach us about business? It turns out that there’s an uncanny resemblance between working with a team of Huskies and with a team of people.

Here are a few of my favourite similarities as mentioned during the keynote:

Trust Makes the Team Move

Mushers who have taken part in long-distances races like the Iditarod will tell you that team synergy is a must. Dogs have been known to lie down and refuse to move when they sense insecurity or uncertainty.  When the leader is stressed or feeling conflicted, the dogs are not keen on moving forward until things go back to normal.  

On human teams the sentiment is the same. We may not literally lie down at our desks, but we tend to detach from our work in times of struggle. If we feel out of touch or mistrusting of our leader’s direction we struggle to move forward.   

On the other hand, teams brimming with trust move freely and confidently into the future with confidence.  

Leaders Eat Last

When you have as many as many as 16 Huskies depending on you, that’s a lot of hungry mouths to feed. To make camp every night each of them need booties to protect their paws, protein to eat, water to rehydrate, and fresh straw to sleep on. The musher takes care of these chores in sub-zero temperatures, without complaint, and all before he’s had his own supper.

In long distance dog sledding, it’s often the musher that the support staff worries about. They know the dogs will be very well taken care of, but special attention must be paid to the leader’s health and wellness. It’s easy to overlook this when you’ve got so many other things to take care of.

In business life the balance must also be struck. The boss will often ‘eat’ last as a way to signify their appreciation for their team. However, burnout and stress can stop the leader from doing what he or she does best, so it’s important to nurture them too!

Know Your Team

On a dog sled team, a pup can be in one of four positions: a lead dog at the front of the pack, a swing dog, a team dog in the middle, or a wheel dog which is nearest to the musher. The placement of dogs is based on their work ethic and personality. Developing a keen knowledge of the individual is absolutely crucial for placement.  

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Image Source: Arctic Paws Dog Sled Tours

Hank from Winterdance told us about one of his “rocks”. He was the best wheel dog. He could steer the sled on his own and Hank would never worry about him taking the team off course. However, when given his shot in the lead dog position, he did not perform at all. It turns out, his spot was right beside Hank all along.

On human teams we often see the same. I talk about it in my last post when mentioning unique ability. The idea is that an individual is given responsibility for tasks that he or she thrives at.

Rather than expending extra energy and even causing stress trying to do something we’re not great at, unique ability tells us it’s okay to find our groove and stick to it. That doesn’t mean we shouldn’t all be given the chance at the ‘lead dog’ position, but some may find a better fit somewhere else.


I am thankful to have seen this presentation. It prompted me to look at complex, dramatic team conflicts in a new light.

As a takeaway, I’m going to try and remember to take a simpler approach to teamwork. I’m going to remember the dogs whose intentions are simple and awe-inspiring – to run across rugged terrain, as a team. I’m also going to remember the dependable musher who cares for his team deeply.

If you are interested in learning more about this presentation, have a look at Winterdance’s Keynote Speaking page.