Is your personality reflected in your business model?
As small business owners, it's tempting to look outward for trends and tips. It's our way of contemplating what tactics, messaging and corporate culture is acceptable in today's business environment.
We've all done it. We come home and scroll through endless posts about the 'perfect' lives of our social media friends and followers. The comparison doesn't seem to stop when you're running a business. Should I be posting images like that? Is my logo good enough?
The term "rumination" is used to describe the reflecting of online activities after one has logged off, and studies have shown it likely leads to depression. So how do we stop it? The trick is to accept ourselves as we are. It helps to know who you are in order to initiate that acceptance.
Stop for a moment and ask yourself - who am I? It's likely that, as a small business owner, who you are peeps into how you do business, and that's something to be proud of. Let your freak flag fly, as they say!
I recently completed the "freakishly-accurate" personality assessment through 16Personalities. It was referred to me by a dear friend so I had to give it a shot! It was so great I passed it along to a family member who felt the same about her results.
What the results showed me was an in-depth explanation of my personality type. I learned that altruism and being a do-gooder are high on my priority list. But, there was so much more. More on how I deal with people and how to recharge my batteries so I can keep doing good and avoid burnout and depression.
For those businesses looking at employee development, the Unique Ability model is a helpful tool to start with. It assists top-level managers and employees to reflect on who they are and what they are good at doing. The essence is that time well spent means time spent in your 'unique ability' zone.
As Theodore Roosevelt said, "comparison is the thief of joy."
Let's make a pact with one another to ground ourselves each day with the things that are right for us. Work hard to avoid the pressure to be something you're not. The world loves you for who you are, and your business will thank you for it too.