It's a New Year, and according to Work is Changing.ca, large company capitalism will continue to grow and shape the face of what work will look like well into the year 2030. While these massive companies are 'king', it's also noted that community businesses will prosper over the next 20+ years.
It's more important than ever for small businesses to position themselves effectively in this market. One notable way to gain a foothold is through effective branding.
Our process begins with the granddaddy of branding - the logo. It's important to have a professional logo that is used across all of your marketing channels. According to the Small Business Resource Centre at Deluxe, people are more likely to purchase from a business that appears polished and legitimate. Using a custom, standardized company logo will help you build this trust.
We sit down with you to chat and settle on some keyword defining attributes of your business. Is your brand loyal, passionate, precise or innovative? The more we learn about you, the better.
Next, we get to work on creating your unique logo. We try monograms that highlight the initials of your company name. Next, we see your company spelled out in a wordmark. Finally, we create symbols that speak your message and incorporate them. After we're done, we pick the best of the best and begin to shape your final look.
According to 99Designs, the six key components of any style guide are: logo, typography (fonts), colour palette, brand story, voice and imagery.
We agree. You'll walk away from the branding process with a typed, professional document that outlines each of these areas. It's especially handy if you work with different designers or do some graphics in-house. Having the pertinent information handy will make it easier for you to deliver a consistent brand message through the words you write, the colours you choose, and the imagery you feature.
Clean and Correct File Send-Off
It's not news to us business owners that the difference between a 20-minute project and a 1-hour project is often times good organization. We'll send you logo files that are ready to use in print, online, and in advertisements, all bundled with a file directory so you know which logo version to use and where.
Once the project and payment are complete, you have full ownership of your new logo. We won't ever duplicate it for another client. We may ask to show it off on our portfolio, but that's just because it will look so cool and we want to help you show it off!
Brand Identity Builders
Once the logo is complete, you're ready for some other marketing materials that compliment the new look. Business cards, brochures, presentation folders and postcards are just a few ideas to get you started. We can also source stock imagery for you to use on your social media profiles, or help create a tagline to summarize your message.
Working with one designer for all of your branding needs can have many advantages. Perhaps the most important one is a cohesive look to share with your audience, time and time again.
Happy brand building and all the very best for a prosperous 2018!